Building Sales Channel in Poland

Our goal is to help you create an organised, motivated, market-focussed, high performance channel engine. We will work with you to assess the characteristics of your products, leading to a clear understanding of the most suitable range of channels. By carefully defining the scope of each channel we can rapidly recruit to these requirements by utilising our extensive database of contacts and familiarity with local markets. Having determined what mix of channels is required we develop plans to target partners for your indirect channels and we also assess the applicability of Tele-channels and whether these should use outsource solutions or be kept in-house. At the same time we help you to decide on your approach to direct sales depending on the complexity of your solutions and the need to target major accounts. Success of the channel over time can be positively impacted by robust and carefully engineered contracts and agreements. On their own these serve to give clear understanding of the responsibilities of each party. However, they do not alone create motivation and it is our belief and experience that attractive channel policies should be designed to encourage performance and foster a close working relationship with the channel. Nevertheless, it is also imperative to develop and use a vigorous but not invasive set of channel performance measures to ensure that customers service is maintained at a high level and that revenue targets are achieved. Finally, to achieve optimum performance of the channel it must be supported by a robust infrastructure. D4 services can provide an option to outsource all or part of your channel operation. We can design, develop and recruit to your channel plan and use our in-house channel management and pre sales and post sales expertise to achieve your goals.